In this episode of the Self Storage Insight Podcast, Ben Shirey explores how AI—specifically ChatGPT—can be a game-changing tool for marketing local self storage facilities. From optimizing Google Business Profiles to running Facebook ad campaigns with retargeting pixels, Ben demonstrates how AI can help owners make smarter, faster marketing decisions. With AI offering actionable insights, streamlined strategies, and cost-saving alternatives to agencies, facility owners can become better prepared and more effective in promoting their business locally.
Ben shares his first real-time conversation with ChatGPT to discuss digital marketing for his PA-based facility. The discussion highlights how AI can assist in ad planning, budgeting, customer targeting, and even competitive research. Whether it's setting up a Google local campaign or installing a Facebook Pixel, Ben emphasizes that drilling deeper into AI’s responses unlocks step-by-step guidance that used to take hours of Googling. As AI continues to evolve, he encourages owners to explore its tools now—before the industry shifts fully to automated solutions.
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