In today's Self Storage Insight podcast episode, we explore effective strategies for operating a self-storage facility, focusing on boosting occupancy rates and enhancing customer retention. Our guest, Brett, shares insights on the current market dynamics, emphasizing the importance of competitive pricing, strategic online marketing, and the growing significance of customer reviews in driving business success.
Brett highlights that the industry is experiencing a resurgence in activity, with a significant increase in leads and rentals compared to the previous year. Key to maintaining high occupancy rates is a robust revenue management system that dynamically adjusts pricing and promotions. Additionally, leveraging online marketing, including SEO and paid ads, has become crucial in attracting customers. Brett also underscores the critical role of customer reviews on platforms like Google Maps, as they significantly impact a facility’s online visibility and reputation.
As we wrap up, we want to extend a special thanks to our guest, Brett Copper of Copper Storage Management. If you’re looking to optimize your self-storage operations, consider their comprehensive property management services. Discover how they can help you streamline your business and enhance profitability at
Copper Storage Management.
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